Hard sticker paper Technology thiab Ntim Strategy los ntawm Kev Tsim Kev Pom Zoo

Hard sticker paper Technology and Packaging Strategy from a Design Perspective                               

With the rapid development of sticker Hard Sticker Paper technology today, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the stick Hard Sticker Paper, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the Hard Sticker Paper. However, well-known daily chemical brands such as "Head Shoulders" and "Rejoice" still use traditional self-adhesive Hard Sticker Papers, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and Hard Sticker Papering works.

Ua ntej ntawm tag nrho cov, zoo Hard Sticker Papering tshuab yuav tsum tau siv zoo.

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of Hard Sticker Paper technology:

1. Consumer concern: Consumers' focused trust is reminded by Hard Sticker Paper brand information, cleanliness is reflected by Hard Sticker Paper quality, and fragrance is reflected by Hard Sticker Paper color.

2. Ntau yam subdivision: cov ntawv thawv khoom feem ntau tuaj yeem muab faib raws li lub kaum sab xis ntawm cov neeg coob coob, kev ua haujlwm, kev yooj yim thiab lwm yam. Yog tias nws yog cov khoom tsim los ntawm cov khaub ncaws paj rwb rau cov menyuam yaus, daim ntawv thov thiab tsim ntawm Hard Sticker Paper thev naus laus zis tuaj yeem siv cov ntaub ntawv matte thiab mos tones ntau li ntau tau los cuam tshuam qhov kev nkag siab ntawm kev nyab xeeb thiab zoo.

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding Hard Sticker Paper material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

Nyob rau hauv lub neej niaj hnub, loj- cov khoom lag luam tshuaj niaj hnub muaj peev xwm ua tau zoo tshaj peb qib siab, thiab sib txuas cov qauv tsim thiab thev naus laus zis ntawm Daim Ntawv Hard Sticker zoo heev. Txawm li cas los xij, nyob rau hauv cov ntim ntawm ntau yam loj - muaj peev xwm condiments, lawv tau Ameslikas positioned raws li siab - cov khoom zoo. Txawm li cas los xij, vim tias tus qauv tsim ntawm Cov Ntawv Pov Hwm Hard Sticker tsis tau txiav txim siab tag nrho cov kev faib tawm ntawm ntau yam thiab kev txhawj xeeb ntawm cov neeg siv khoom los ntawm hom thiab cov khoom lag luam, thiab tsuas yog siv cov cuab yeej Hard Sticker Paper thev naus laus zis kom ua tiav cov txiaj ntsig zoo tau lees paub los ntawm cov neeg siv khoom, qhov tshwm sim. yog tus kheej-yuav yeej. , tsis hais.

Qhov thib ob, kev ntim khoom zoo thiab muaj tswv yim yuav tsum muaj kev xav zoo.

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging", and believed that excellent packaging must have assets, that is, starting from the core value of the brand, expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full effect 7 excellent" series products, around the "7 full effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

Cov ntsia hlau thiab hammers yuav tsum muaj ob qho tib si, Hard Sticker Papering thev naus laus zis thiab kev tsim khoom ntim khoom yuav tsum nkag siab txog kev lag luam, raws li kev tsim kho lub hom phiaj, txhawm rau ua kom muaj zog zoo!

Thib peb, qib siab ntawm kev sib koom ua ke ntawm Hard Sticker Paper thev naus laus zis thiab lub tswv yim tsim qauv tsim lub tswv yim tuaj yeem tsim cov khoom ntim tshwj xeeb, thiab nws muaj peev xwm los ua tus naj npawb ib hauv lub siab ntawm cov neeg siv khoom thiab tuav ntau lub lag luam sib koom.

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of seal oil capsule products, fit the marketing concept of "healthy" in the market, and created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the Hard Sticker Paper design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.

https://www.minongpackaging.com/adhesive-sticker/hard-sticker-paper.html